If you own a business, you’ve almost probably found yourself in a situation where you’ve debated whether or not to invest in branded stationery at some point. Well, you have to understand that every piece of communication your company sends out reflects how you want others to see you. Personalised business stationery is one of the best ways to make a lasting impression.
Here’s a closer look at the purpose of business stationery, as well as some of the advantages of adopting branded stationery in the workplace.
It Leaves a Professional Impression
Any business needs to generate and maintain a general professional aura and impression in the eyes of potential customers and members of the general public at large. Appearing professional isn’t just a matter of vanity; it can assist you in establishing yourself as a reliable and authentic source of professional goods and services in your potential customers’ eyes.
It Helps Spread Your Brand
There are an increasing number of organisations out there that have a very low presence and can be tough to track down. Showing that your company is serious about branding can help establish your credentials as a real player in the field.
Company stationery can certainly assist with this endeavor—whether it is given out as a free gift with marketing packages or is simply there in the office space when potential clients enter your office.
It Helps Create a Powerful Brand Identity
Every company must work to create a strong brand identity and a unified set of visual and other cues that help to create a clear impression of who they are. Doing so differentiates them from competitors and ensures that they put their best foot forward. Building a strong brand identity can include a variety of channels, from digital marketing materials to physical branded items such as stationery and clothing.
All types of communication your business sends out—from notes to clients to business letters—should be instantly identifiable as coming from you. Just don’t forget to consult your company’s brand guidelines when making design decisions for your branded stationery.
It Forms a Cohesive Link to All Your Marketing Materials
When it comes to business stationery, practicality is key. Every letter you send out should be printed on custom letterhead with your company’s logo and the same font as the rest of your correspondence—whether they are on your website, marketing e-mails, or social media accounts. This should match the design of your business cards, compliment slips, and correspondence cards.
It grows your brand by ensuring that everything is consistent, making you more memorable to important correspondents and clients.
Conclusion
At the end of the day, stationery is always useful. Everyone needs a pen or a piece of paper from time to time, and it’s even better if those stationery items include your company logo or letterhead. It’s actually largely due to the fact that branded stationery is so useful that it can also be a powerful marketing tool.
After all, if a potential customer uses your stationery every time they need to jot down something, they will most likely be reminded of your company.
Get custom stationery for your business in and around Essex with AMX Print! We are an independent printing company delivering high-quality photocopies, business cards, stationery, leaflets, flyers, brochures, posters, and more. Check out our services to find the right one for your business.
