Flyers are inexpensive means of marketing and promotion. They work well for different industries, making them a popular choice of advertisement even in the age of digital media.
You should note, though, that not all flyers are equal. Some are more effective than others because they have better designs. If you’re looking to get a better ROI from your flyers, you need to take the time to consider your final design before going to a printing shop.
Here are some considerations to help you in this endeavour.
1. Write a Catchy Headline
People see your flyer and read it—but what are they really taking away from it?
Your headline is your first chance to capture their attention, so you must write a strong one. Even if you are only printing your business name, you need to make sure it stands out.
The headline should also align with what you’re advertising. For example, if you’re promoting a sale at your tech shop, your headline should reflect this, maybe with something like “Huge Sale!”
2. Use Eye-Catching, Contrasting Colours
Colour plays a starring role in how people perceive your material. Studies have shown that colour can affect people’s judgement and decision-making.
In terms of marketing material, you can use colour in several ways. You can apply contrasting colours to make your text stand out or match your business’ branding.
For example, if you’re promoting a sale at your retail shop, you can use red to grab people’s attention. At the same time, if you use a plain white background with just black text, you can use blue to make certain elements pop out.
3. Don’t Overpopulate Your Flyer
One thing you’ll want to avoid is “information overload.” Nobody wants to read a flyer that seems too crowded, and the font is too small to read.
It is better to keep things clear and concise. Include elements that matter most—the message, CTA, opening line of your CTA, and so on. Everything else should be decorations to enhance the flyer’s visual appeal.
Say you’re promoting an up and coming Mexican restaurant. In that case, you may want to consider including the restaurant’s name, tagline, and main dish offerings. You should add the restaurant’s signature colours and perhaps an illustration of the dishes for aesthetic elements.
4. Pack in a Powerful Call-to-Action
Many companies forget to include a call-to-action before printing their flyers, which shouldn’t be the case.
After all, the CTA is typically the most crucial part of your flyer. It’s what encourages people to take action and visit your business.
Your CTA need not be complicated, but it does have to be powerful. Consider the lines “Come to our shop today” and “Buy now,” two power-packed statements meant to encourage immediate action.
5. Keep Your Layout Clean
As alluded above, a cluttered flyer does not make for a good promotional material.
If you do not have much information to include, don’t add too many. But if you do have a lot of details to place then use columns, like in newspapers, to keep things tidy.
Avoid using too many images and fonts, as they can make your flyers look unprofessional. Moreover, a disorganised flyer can be pretty challenging to print, even for printing shops, so try to keep it simple yet eye-catching if you can.
Conclusion
The final design of your flyer matters more than most people think. If you include the correct elements, like a catchy headline, colour, a powerful call-to-action, and a clean layout, you will have a better chance of getting people to visit your business.
In an ideal world, flyers would always be free, but you have to consider the cost of printing, distribution, and other logistics involved in their creation.
If you are looking for ways to save on promotional materials, you should consider printing in Harlow. AMX Print is an excellent shop for the job since we have experience printing various materials, including flyers, business cards, leaflets, brochures, posters. Check us out to learn more about our printing services!
