Psychology has played a crucial role in marketing for ages. So, it’s not too far-fetched to think that psychology can also be used when creating signages for businesses. In fact, by understanding some fundamental psychological principles, you may be able to get your message across clearly and effectively. Here, we’ll examine exactly how psychology is used when it comes to signages.
Before you can design signages for your business, you must first identify your target audience. Psychology has been particularly good in achieving this, as many advertisers from the past and present have identified their target audience with some psychological principles and methods.
One particular example involves creating a buyer’s persona. By collecting significant data, you can build a buyer’s persona that reflects their interests and shows you what appeals to them. The buyer’s personal can also help you identify their needs and your role in fulfilling them. Many companies even use psychological research methods to gather this relevant information.
Sight is one of the five senses that humans depend on the most. And that’s why visuals play an essential role in creating signages.
At its core, your signages must be able to effectively relay your message. Of course, text plays a crucial role in this. However, text alone cannot get the job done.
No one wants to read a bunch of text that isn’t visually appealing. That’s why a lot of advertisers tend to go for more eye-catching visuals. After all, you can’t deliver your message if no one is looking at it.
You see, the brain often processes visual information a lot quicker. And the better the visuals, the easier it can be to deliver this information. For example, advertisers tend to use graphics and photographs in their signages as these can elicit stronger emotions and responses from the audience. Plus, images can help people from other countries understand what’s on the signage.
People often mistake design being the same as visuals. However, it is more than that. Design is more about making the different elements work together to tell a story.
Let’s take the Stroop Effect, for example. This experiment involves showing the participants the names of colours in their corresponding colours. Then, they are asked to identify the colour while the researchers record how long it takes the participant.
A second test is then conducted where the colours no longer match the word. In this test, the participants took longer since the inconsistencies were causing conflict in their minds.
So, what does this have to do with design? Based on the Stroop Effect, we can see that people will have a more challenging time processing information when there are visual inconsistencies. Thus, it is crucial that the signage’s design matches its message.
Psychology plays a vital role in many aspects of society. The design of signages is no exception. By understanding how some psychological principles affect marketing and design, you can create more effective signages that deliver your message clearly.
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