Floor Graphics: The Best Way to Find the Right Material


The business world has always been competitive, especially when it comes to getting the attention of prospective customers. Many companies have tried various tactics to make themselves stand out. Recently, floor graphics have been gaining popularity among these businesses. After all, if you’re going to go big, you might as well go all out.

Floor graphics are an excellent way to grab someone’s attention. You might notice these custom decals on a local medical clinic, community space, and other high-traffic retail locations. Some offices are also choosing to include them in their workspaces. 

Advertising is all about being distinguishable—and standing out from the crowd means doing things that they usually wouldn’t do. While your competitors are still new to the concept of floor graphics, you should strike while the iron is hot. Start incorporating floor graphics into your advertising as soon as you can. These aesthetically pleasing custom decals can showcase what your message and brand are about. They can also serve as a guide in the store or as informative signs for easier navigation.

The material used to create floor graphics can have an impact on its longevity and durability. The most common types of materials used for these custom decals include:

Graphics Made From Vinyl

Custom decals that are made from vinyl use two layers of material. The first layer is called the base material, which has a strong adhesive on one side and a unique design on the other. The last layer is known as the over-laminate. Essentially, it is a vinyl lamination that is placed on top of the base material for protection. The purpose of the top layer is to ensure that there are no scruffs on the custom decal, making it last longer.

Custom vinyl decals are not only durable but also safe. If you want to prevent slips when using floor graphics, you can incorporate a non-skid gloss over the surface.

Graphics Made From Foil

Recently, foil-based floor graphics are also taking front and centre. These custom decals are made from aluminium foil and are also known as contour graphics. Foil-based graphics are known for their longevity and ability to take up at least a year of foot or car traffic. In addition to being high in quality, they are also cost-effective. It doesn’t have an adhesive that could potentially damage the floor.

How Can You Choose Between the Two?

When it comes to choosing between vinyl-based graphics and foil-based graphics, it all boils down to your needs and budget. For general purposes, our printing company in Harlow would suggest using vinyl floor graphics for indoor purposes and foil-based graphics on pavements and roads since they can withstand any amount of traffic for a long time.


Floor graphics are an excellent way to get your customers’ attention and proudly advertise your company and what you offer. They are usually made from foil and vinyl, and each material is more suitable for different floorings. To get the best custom decals that will meet your needs, you need to hire a specialist that works on printing in Harlow.

At AMX Print, we know exactly what our customers need to make their business stand out. Our independent printing company handles all sorts of services, including business cards, posters, brochures, leaflets, and graphics. If you are interested in getting custom decals from us, contact our designers today.

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