Creating a brochure is more than just putting together images in a specific layout type. It takes a lot of effort and includes the use and coordination of several elements. While it may seem simple enough, there is a lot of thought put into making a brochure.
Coming up with your brochure can be daunting, especially if it’s your first time. But with the right knowledge and advice, you should be able to do it in no time. Here are the top things to consider when designing a brochure:
Set a Goal
What is the purpose of your brochure? Be it for selling a new product or informing customers about how to work with your service, you need to set a purpose for your brochure.
By identifying what it is for, you are able to plan out what to put and the layout to use. More professional brochure topics may require a minimalist layout, while casual topics can be more informal.
Select a Fold Style
The prominent feature of a brochure are its folds. These folds can be used to tell a story or a message, depending on how you use them.
These folds can also affect the sequence of your content and the amount of information you can place. Familiarise yourself with the different fold styles and choose one for your content.
Pick the Right Font
The font is one of the most important elements in a brochure. They make a big difference in how the brochure will look and whether it is readable to your audience.
Pick out a font that is clear and readable, regardless of the size. Try to avoid very cursive fonts that may be hard to read.
Curate Your Content
It may be exciting to decide what content and information to include, but remember you have limited space. Try to fit only the most important content on your brochure. Select the information that is most relevant and appealing to your target market.
Make sure to avoid crowding on your brochure. Don’t place too much content or information on your brochure as it may look unpleasant to your readers.
Use High-Resolution Photos
Nothing will turn off readers and possible clients more than having pixelated photos on your marketing materials. This shows unprofessionalism and a lack of knowledge and effort on your end. Nobody would want to work for or with an unprofessional company.
See to it that you only include high-resolution photos. This way, you can adjust them to the size appropriate for your brochure without having the risk of a pixelated image.
Include a Call-to-Action
The purpose of your brochure is to get someone to do something in reaction to it. You must include a call-to-action (CTA) so that your reader can be led to what they should be doing.
Transition smoothly into your CTA. It is also important that you are clear in what you need your market to do and how they may benefit from it.
A brochure is a good marketing material, and as simple as they look, they are difficult to make. However, if you are armed with the right knowledge and know what factors to consider, you will be making a great brochure soon enough.
If you are looking for printing in Epping, AMX Printing has you covered. From business cards to brochures, we can print almost anything for you! Get in touch with us today for all your printing needs.