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How You Can Use Colors In Graphic Design For Greater Impact

graphic design

Graphic designers use color to enrich objects or space and make them look impressive, but they also use color to create an emotional impact. Colors can make us happy; gray can make us sad. Graphic designers use this dynamic power of color to draw specific emotions from their target customers.

Studies have recorded that colors also influence the purchasing behavior of consumers. Wise graphic designers know how to use this color psychology while creating logos, brochures, websites, business cards, and more.

In this post, AMX Print is going to share how you can ensure that you get the emotional impact you want from your graphic design using colors: 

What Emotion Does Each Color Evoke?


Red is associated with appetite, love, and anger. People who wear red clothing are perceived as confident and aggressive.

Red combined with other colors in an advertisement can cause us to notice it.


Yellow is associated with happiness, joy, and intellect.


Blue is associated with trust and stability.

Blue makes people feel safe and connected with depth, loyalty, and intelligence.


Green is associated with nature, health, and money. Green is the least visible color to the human eye, so it’s difficult for the brain to process it.

Green makes people feel safe; it is also associated with depth, loyalty, and intelligence.


Purple is associated with sensitivity, creativity, and wealth.

Which Colors Go Well Together?

Complementary Colors:

Colors opposite each other on the color wheel are called complementary colors. These colors cause an immediate reaction when placed next to each other. Complementary colors are highly visible, which is why they are used in traffic lights.

Analogous Colors:

A group of three colors next to each other on the color wheel are called analogous colors. These colors typically look great when placed next to each other and create a unified effect.

Monochromatic Colors:

A group of three or more colors adjacent to each other on the color wheel is called monochromatic. These colors flow well and do not immediately jump out and grab your attention as much as complementary or analogous colors.

This is not an absolute list of colors and their emotions; it is just a guideline to help you get started. The effect of color on the brain is so complex there are no exact answers. Each person will have a different response. So do not get frustrated if you do not get the exact emotion you are looking for.

Some of the emotional responses you get from color can be strong, even emotional, which is why it is vital to use it wisely and not to overuse it.

The last thing you want to do is choose a color that will not appeal to your target audience.

The key to a successful graphic design is to create an emotional connection with the intended audience. Color psychology will help you achieve this goal. The AMX Print team can help you create colorful, impactful designs that boost your brand.

Contrast Between Background and Text Colors

The color of your text and background has a significant impact on how your design will be perceived.

If your text color is different from your background color, it is important to ensure that the contrast between your text and background is high enough to be read easily.

The Importance of Choosing the Right Color Scheme

The color scheme you select for your graphic design is essential; it will influence the mood and the tone of your design. Choosing a color scheme is also important because it will affect the readability and overall design of your graphic design.

When choosing your color scheme for your graphic design, it is vital to consider the following:

  • The audience you are designing for
  • The message or mood you want to convey
  • The design of your graphic design

The color scheme you choose will depend on the color preferences of your audience. For example, if your audience is old, you may want to select a color scheme that will not bother their eyes.


Color psychology might be the tool you need to create a graphic design that will appeal to your audience. Whether it is for custom business signs, for your website, for business cards, or others, remember that graphic design is all about conveying a message. The colors in your graphic design can influence the way your target audience receives your message.

The AMX Print team can help you create colorful, impactful custom business signs that boost your brand. If you need help with your graphic design, contact us today, and we’d be happy to answer your queries!

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