Flyer designing is an art in itself. But it’s also a science to make sure that they capture the eyes of your target audience. In this blog post, we will discuss points to help you understand the dos and don’ts to follow when designing an attention-grabbing flyer.
The Top Dos and Don’ts of Effective Flyer Design: A Guide
Flyers will only be effective if the person they reach will actually read them. Here are the points to keep in mind when making flyer design.
1 – Use a Headline that grabs people’s attention
Your headline is the most important part of your flyer. It should be written in such a way that it achieves what you want it to do – getting the reader to read your flyer. In order to achieve this, make your headline catchy. Use short sentences and words or a few words that describe the essence of your business.
2 – Keep Is Short and Easy to Understand
You don’t want people to be confused about what it’s about. Our analytical study shows that less than 7% of flyers get read. You need to make sure that yours is one of them.
3 – Include Key Information
Be sure to include key information like your company name, address, phone number and other contact information. You also need to include information about your product or service.
4 – Use an Attractive Call-to-Action (CTA)
The call to action needs to tell the reader what to do next. Whether you want them to call you, visit your online store or get in touch with you over a text message or Facebook, be clear to them.
1 – Avoid Including Too Much Information
You don’t need to provide too much information. Keep in mind that the flyer is only a marketing tool to get the reader to take action. Keep the flyers interesting.
2 – Stay Away from Noisy Backgrounds
While it is important to use a design that attracts people to your flyer, avoid using noisy backgrounds that distract the reader from what you want them to read.
3 – Use Poor Quality Printing
Most of us who have gone to a printing shop will know that there are a number of print shops that offer cheap printing. But the quality of their work is questionable. Don’t send your flyer out to people with a poor quality printing job.
4 – Don’t List Your Services
When you list all the services you offer, it will confuse the reader, and they will not know which one they want, rather than listing all your services, including the ones that are prominent.
Why Flyer Design is Important
Getting the attention of the target audience with an effective flyer design is important for any company. If you want to generate more leads, you can invest in a good design and get more creative. To put it simply, your flyer can help you generate more leads and help you increase your sales. It’s important to design it well to capture the attention of the reader. Use these tips and avoid the don’ts to get more attention to your flyer.
Now that you know the dos and don’ts of flyer design, you can run your business promotion campaign more effectively. Get in touch with your preferred print shop to know how you can create effective flyers to reach your target audience with the right message.
If you are looking for reliable leaflet printers in Essex, come to AMX Print. We are an independent printing company providing services of all sorts – photocopies, business cards, stationery, leaflets, flyers, brochures, posters, etc.