Design trends

5 Key Tips to Creating an Effective Leaflet Design

Designing an effective leaflet can be a challenge, but there are a few key things to keep in mind that will help ensure your leaflet is successful. Your leaflet should be eye-catching and visually appealing as well as informative, providing your target audience with the information they need to know about your product or service. 

With these things in mind, you can start designing an effective leaflet that will help to get your message across to your target audience. Remember to keep your design eye-catching and easy to read, and make sure to include all the important information about your product or service. With a little effort, you can create an effective leaflet that will help to promote your business or service.

Here are some tips for creating an effective leaflet.

1) Consider the Purpose of Your Leaflet

Before you start designing your leaflet, it’s important to consider its purpose. What do you want your leaflet to achieve? Are you looking to promote a new product or service, or are you simply looking to provide information about your business? Once you know the purpose of your leaflet, you can start to design it accordingly.

The size and folding format of your leaflet should be based on what you plan to use it for.

2) Keep It Simple But Detailed

When it comes to leaflet design, less is often more. You don’t want to overload your leaflet with too much information as this can be off-putting for potential customers. Instead, focus on providing the most important information about your product or service in a clear and concise way.

However, don’t compromise its aesthetics. A leaflet must be visually appealing in order to make someone want to pick it up and read it. The front page should be eye-catching and include elements that are interesting and relevant to the leaflet’s content.

3) Use Eye-Catching Images

Images are a great way to make your leaflet more eye-catching and visually appealing. Choose images that are relevant to your product or service and that will help to promote your business in a positive light.

4) Use Clear Fonts

When choosing fonts for your leaflet, it’s important to choose clear and easy-to-read fonts. Avoid using overly ornate or complicated fonts as these can be difficult to read. Instead, opt for simple, clean fonts that will be easy for your target audience to read.

5) Include a Call to Action

Every leaflet should include a call to action (CTA). A CTA is a statement or phrase that encourages your target audience to take a specific action, such as “Call us today to book your appointment!” or “Visit our website to learn more.”

Including a CTA on your leaflet will help to increase its effectiveness and encourage your target audience to take the next step.


When designing a leaflet, it’s important to keep your target audience in mind and to include clear and concise information.  Be sure to use high-quality images and to choose fonts that are easy to read. Lastly, don’t forget to include a call to action to encourage your target audience to take action.

If you need help with your leaflet design, AMX Print has you covered. We offer printing in Epping to help you create quality, informative leaflets. Get in touch with us today to get started.

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