Design trends

6 Things to Remember When Designing a Company Brochure

brochure content

Companies use brochures to give relevant information like the products and services they offer. These brochures work as a marketing tool to target potential clients. They differ from flyers distributed to anyone who may or may not be interested in your offers.

Since you want to attract more clients and convert them into loyal customers, it is important to put more effort into your brochure design. Well, you can hire an excellent and creative artist to do the task, and you may end up with the most visually pleasing output. But no matter how perfect the layout is, your brochure will not succeed without including valuable content.

For that, here are the six things that you must keep in mind when designing your brochure.

1. Make an Impression with a Solid Headline

You only have a few seconds to convince and gain the attention of a target customer. To do that, you have to come up with a solid headline. It should be catchy but does not have to be complicated or full of flowering words. Instead, it must be short and precise.

Think of a witty headline that will give the target customer an idea about what you are selling. When that acquires their interest and makes them more curious about your company, they will continue reading the brochure’s content. Keeping them interested must be your first goal.

2. Know Your Target Audience

We’ve mentioned target customers several times, but who are they supposed to be? That’s what you need to determine when designing your brochure. See to it that the design itself is suitable and friendly for the intended readers. 

You should also match the elements of the brochure’s design to the group of people you would give it to. During the distribution process, don’t forget to give the brochures only to the target audience. Handing them to random people would mean a wasted effort, time, and money.

3. Use Your Creativity

Creativity plays a vital role in brochure designing. This is what sets you apart from your competitors and allows potential customers to remember you. With the image you formed in their minds, it will be easy to recognise your brand.

4. Think About the Content Flow and Structure

Providing complete information is good, but following effective content flow is better. You start with a solid headline, your logo, and your business name. Then for the next page, present your products and services with some helpful details. Finally, encourage the target audience to buy your offers.

5. Highlight Your Unique Selling Point

Customers love to compare. So, take this opportunity to tell them why you’re the best choice. Discuss what sets you apart from the other companies and provide supporting details. Don’t forget to highlight your added value and the key advantages of your product or service over your competitors.

6. Make Them Know How to Reach You

Having the most creative brochure won’t guarantee success when your potential customer has no idea how to connect with you. It’s best to include your contact information such as your telephone number, email, business address, or a QR code to lead them to your website.

Final Thoughts 

Designing a brochure encompasses both layout and content. Create a layout that gets the attention of your client, then provide the information they need. Making sure that the target audience keeps the brochure for future reference is the end goal, after all.

Be sure to collaborate with an excellent company for brochure printing in Essex. Here at AMX Print, we’ll bring your ideas to life as an attractive brochure. Rest assured, we have high-quality material and printers to complement your high-quality work. Let our company take care of the printing process and ease your worries away. Call us to learn more.

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