Design trends

Understanding Your Print Medium: Flyers vs Leaflets

leaflet print out

Most consumers, and even some marketers, confuse a leaflet for a flyer. This inability to distinguish one over the other could have a strong impact on your marketing campaigns. While both formats are traditionally made from paper, the output’s distinct properties may fit more to your business’s marketing campaigns. This is why it’s valuable to identify which would better accommodate your needs.

Why Are People Confusing Flyers for Leaflets and Vice Versa?

The simplest reason why people confuse flyers over leaflets is the medium it’s on. Both flyers and leaflets are traditionally printed on single-sheet unbound paper. Since both contain essential information mass-produced in high quantities, the two typically cost the same.

However, there are subtle differences separating the two. In the same way that Twitter banners are different from Facebook posters, there are slight formatting elements between flyers and leaflets.

What’s the Difference Between Flyers and Leaflets?

An online post has different specifications and limitations, depending on the platform you use. For example, Twitter has a strict character count catering to its mobile-friendly user interface. On the other hand, Facebook is more liberal with spaces letter counts with their platform. These simple limitations and formatting preferences also appear among print media.

Flyers typically focus on a single message highlighted with an eye-catching design. This format puts more focus on the visual aspects of an ad, from typography to images. On the other hand, leaflets contain much more information on a product, service, or event. For this reason, leaflets contain more textual elements than flyers.

This contrasting focus on the print medium’s layout creates a stark difference in the printing process. Since flyers are much smaller with simpler designs, they’re typically cheaper to produce. In contrast, leaflets cost more due to their contents’ value. While flyers can be a pre-emptive strategy to market-specific events or releases, leaflets offer more longevity to a business’s marketing campaign.

When Should You Use a Leaflet or Flyer?

Although most people interchange the terms “flyer” and “leaflet,” the intended purpose of these print ads tends to vary. For example, flyers are typically attributed to discount coupons and promo cards. This is why a coupon’s layout attracts more attention and can even come in several bundles on one page. On the other hand, leaflets are more closely related to brochures.

Since flyers are cheaper to produce, you need to utilise these ads for spreading your product or event’s reach in large numbers. You’ll usually disseminate these print materials in public spaces, like malls, train stations, or retail stores.

In contrast, leaflets will work better as an added marketing channel to your product packaging. Since your customers will be purchasing a specific product, your leaflet can contain vital information on the proper use of your product. Additionally, you can include a convenient link to entice consumers to buy other related products. This allows you to add another layer of complexity to your customer retention strategies.


Print advertising is far from dead, even if the technicalities and convenience of digital marketing are preferred. After all, consumers still prefer to have tangible proof of their purchases. Instead of undermining the role of print in today’s digital age, you must integrate print and digital to work hand in hand. This is why maintaining a mastery of both mediums is an excellent way to streamline your marketing strategies.

If you’re looking for pamphlets and leaflet printers in Essex, our team can help. At AMX Print, we can provide your business’s marketing campaigns with quality promotional materials. Contact us today to learn more about our various printing services!

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