With all the technology readily available today to advertise your business, you’ve probably written off traditional mediums like brochures and leaflets. After all, social media allows you to connect with customers all over the world, and you can use sophisticated online tools to track your engagements and find out how many impressions and website visits you’re making.
However, flyers and brochures have continued making an impression on individuals even with the rise of digital marketing. If you’re a local business that caters to your community, then these humble printed leaflets will do more to grab residents’ attention than online ads. Promoting yourself online is considerably more difficult since you will compete with thousands of other companies out of your area. Here are three reasons to incorporate leaflet and brochure distribution into your marketing campaign:
It Raises Brand Awareness
Leaflets are great for immediately getting your company name in front of your target audience. Whether you’re hosting a business event or you’re promoting a special sale, your audience will take a good look at your leaflet and keep it for reference, especially if it’s a product or service they’d like to try. Even if they end up not engaging with your business, the important part is that they know about you, which is the first step in the buyer’s journey. By continuing to distribute attractive leaflets in a specific area, they’ll hear more about you and will eventually be curious enough to check out what you have to offer.
It’s Affordable
Brochure printing in Essex is infinitely cheaper than paying for online advertising, especially pay-per-click ads. While the cost will depend on the size, number, and quality of brochures you want, it is a more cost-effective way to reach your target market and convince them to do business with you. You won’t have to contend with other louder companies that appear on their social media feed, as you’ll be engaging them when they’re out of the house. You can also adjust how many flyers you need according to the success of your campaign, helping you save a bit more money.
It Allows Direct Targeting
The best advantage that leaflets and brochures have is that you can directly target the recipients. For instance, you can opt for door-to-door ‘drops’ after identifying your target area, allowing you to estimate how many flyers you need and send them out. You can also use your flyers as an opportunity to start a conversation and start establishing a relationship with them.
Flyers allow limitless customisation options, which is crucial for capturing the attention of your target audience. You can create a clear, concise message that will display all the vital information the recipient needs to know about your business while leveraging bold, attractive design to catch their attention. If you have a clear understanding of your audience, you can personalise your flyers even more effectively by tailoring them to their interests. That way, you’ll create an incredibly effective marketing tool that will expand your reach and net you more customers, especially if properly researched and designed.
Conclusion
Although most companies have fully embraced digital advertising, you can still find success with flyer or brochure marketing. The recipients will immediately know your business name and keep you in mind if they need your product or service, especially if you’re local. By incorporating brochure distribution into your marketing strategy, you’ll start crafting a solidlocal presence in your community.
AMX Print are leaflet printers in Essex that works with individuals, small businesses, and large corporations to fulfil all their printing needs. Whether you need a business card, custom business signs, or even car graphics, we can create your ideas and make them a reality. Contact us today to find out how!
