When you have customers in-store, whether they’re potential and new or repeat and seasoned, their first and last sight includes your retail signage. This is more than just something pretty to look at or a kitschy advertising tactic. A signage is what helps your customers know where they should go and not go within the confines of your physical store. When signage is done wrong, your sales floor will end up a tangle of confusion instead of a smooth line of profit.
Needless to say, it’s necessary for you to be well-versed when it comes to the art involved with retail signages. That way, you can ensure that your business will be able to attract customers as well as give them the right direction efficiently. Not to mention making the most of your signage in order to turn it into a smart marketing strategy.
Aren’t all retail signages the same?
The short answer is: no. Before you get printing done, you should know what it is you need. The last thing you want is to spend time and effort on getting something printed only for it to not be the best fit. Some things to consider include, but are not limited to:
Location and position are everything
The signage industry actually has particular standards that pretty much dictate where customers check for signage in retail spaces. Take directional signage, for example; it usually tends to be higher than eye level in an aisle, like the ones you see in supermarkets. Strategically place these signs and make sure that’s what you need.
Make use of big, clear fonts
Needless to say, no matter how beautiful your retail signage is, your customers still need to be able to read it. The best way to decide on what font size would be best is to look at things from your customers’ point of view. Would they see the sign on product labels? Would the signage in question be something they walk past or drive by?
You should also consider people who have issues with their eyesight, as well as seniors. Along with making sure that the font is big enough for everyone to read, of course, it needs to be clear. Don’t go for complicated fonts which may have too many curves. Some fonts that are in italics can also pose a problem in terms of clarity and readability.
Use the right type of retail signage
As previously mentioned, retail signage is absolutely not all the same. A key way to make sure you’re using the right one is to clarify the purpose in the first place. That way, you can invest wisely in printing that you can use and help create a return on investment (ROI) fairly quickly. The right retail signage will bring in enough customers to pay for itself.
The types of retail signage include:
- Digital signage
- Directional signage
- Outdoor signage
- Promotional signage
Conclusion
Not all retail signages are the same, contrary to popular belief. It’s key to know what you need before you go to a printer. Use the right retail signage type, take note of the location as well as position and utilise big, clear fonts. Popular types include digital signage, promotional signage and outdoor signage.
Looking for printers in Epping, Essex? Contact AMX Print today! We work with individuals, small businesses and large corporations alike.
