A business must always have some sort of identification, especially if it wants to make itself known to prospective customers. There are many ways of doing this, but one of the more well-known methods is having a business card.
A business card is a card that a business has made to give prospects when they introduce themselves. Usually, these cards include the business’s name and its address and phone number. If the card is a bit more elaborate, then there is room for a description of the company. Since it’s for identifying a business, it must be designed appropriately. However, not many business people know how to create one properly, which is why we’re here to help.
In this article, we list down valuable tips to remember when designing a business card. Read on below to get started.
#1 – Implement a Bold Design
Most business cards are designed in a minimalist manner. If the card is made by a professional, these cards tend to have the same style. This is common because most businesses do not want to be unprofessional or amateur. Although this is good advice to follow, you can also design your card differently by adding a bit of a bold design.
A good way of doing this is by using some vibrant colours. The best ones to use are dark red, pink, or yellow. It will also be good to have visual elements such as images or graphics. Of course, you can also use both of them simultaneously if you want. Remember to avoid using highly-saturated colours and fancy fonts because those can make the card look unprofessional.
#2 – Place a Large Logo on It
We don’t mean the logo covers most of the card by large. It should be large enough to be visible and make an impact. The point of the logo is to make people remember it, so it must be placed in an easily visible manner.
For example, if you’re making a business card for a graphic design company, you can use the company logo on the card. Using the company logo will make it easier for people to associate your brand with the card. However, it will also be good if you use your business name as well. It is perfect if you can squeeze the logo and the name of your business into a particular space.
#3 – Add the Necessary Information
As mentioned earlier, a business card must always have certain types of information. Of course, these will vary depending on the type of business you have, but it’s always a good idea to have your company name, phone number, and address on it.
However, if you’re using a business card that’s designed for a lot of different purposes, you can add additional information to it. For example, if the business card is for a business that specialises in digital services, the card can also have its website address. This can help people remember your address if they need to look you up again.
#4 – Make the Text Legible
If your business card’s primary purpose is to give a business name and contact information, then the text you use to do so must be readable. This is a basic rule of design, but many forget it because they concentrate more on the design itself.
The best way of making the text legible is to keep the font a bit bigger. This way, people will be able to read it easily. However, you also have to keep in mind that a business card must be neat and organised. You can use a simple font (like Arial) and stick to contrasting colours. Moreover, make sure that the text is appropriately aligned to not look unorganised.
#5 – Keep Everything Simple
The whole point of a business card is to be simple and easy to read. As such, the entire card should look neat and organised. This means that you should avoid making it look cluttered or confusing. A disorganised business card can quickly lose a reader’s attention, so the design must be as simple as possible.
Designing a business card is not easy, especially if you don’t have any formal training in design. However, you can still make the card look professional by implementing the tips in this article. As long as you follow the tips above, you can design a business card to attract prospective customers to boost your business.
AMX Print provides top-quality services for business card printing in Essex. We use cutting-edge printing technology to ensure your prints come out the way you want them to, all for an affordable price. Contact us today to learn more!