Design trends

What to Consider When Using Promotional Posters for an Event

When you’re organising an event, you need to sell as many tickets as possible. After all, ticket sales significantly impact how successful an event will be. And one of the best ways of selling tickets is by making people aware of and excited about your event.

You can use various methods to promote your event. For those who have enough money to spend on a marketing or social campaign, you can make the distribution and promotion of your event much easier on your end. When you’re in the middle of strategising, you need to remember that not everyone will be on social media. This is especially true if your demographic skews older. As such, it pays to opt for print advertising, such as flyers and posters.

Whether you’ll be distributing posters on the street or putting them up on bulletin boards in local shops, this promotion method can be very beneficial and effective for your event. When designing your poster, you need to keep the following in mind.

Poster Design

When you’re making a poster, you need to make sure that the design can quickly grab the attention of your target audience. It needs to be eye-catching and informative, but it should not be too text-heavy.

During the creation of the design, you need to consider the size of the poster or flyer. If you’re aiming for an A5 flyer, you need to remember that the images and text size may come out smaller than what you see on the computer screen. Make sure that your poster content is easy to read and comprehend.

Generally, a good poster needs to be about 20 per cent text. If your poster is filled with words, then your audience might not be interested or have enough time to read it all.

Pertinent Information

Make sure to include all the essential event details in your poster. Details can include the time, date, location, what the event is about, any acts that will appear, ticket prices, and contact information. It can be easy to cover your poster with text, but you need to allow your graphics to do most of the work.

Location of Distribution

When promoting your event, think about where your target audience will see your posters. You need to go to where they will be because chances are they won’t be going to you. When you know where they are likely to pass by or spend time, you will have a better idea of where you should be distributing your marketing materials. 

Event promotion isn’t just about printing hundreds and thousands of posters. It’s about ensuring that your message gets to the right people.

Poster Quality

In addition to good design and smart display decisions, you must ensure that the quality of your printed materials is superb. Avoid going for the cheapest option because the print quality of your poster will significantly affect how others perceive your event.

When you’re promoting your event, you should go for glossy and laminated posters instead of regular A4 printer paper. You can also consider going for double-sided flyers, especially when you’re handing them out on the street or door-to-door. These materials will give you more space to include pertinent details about your event.


Well-made posters can bring in droves of attendees to your event. By using printed marketing materials, you will successfully reach your target audience. If you are searching for a printing company in Epping that can help you, look no further than AMX Print.

AMX Print is an independent printing company in Epping that works on photocopies, business cards, stationery, leaflets, posters, and more. Our team also offers poster and brochure printing in Essex. Contact us today!

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