If you want to embark on your journey of advertising your brand through auto graphics, you need to ask yourself a couple of questions first. Those questions will ensure that whatever goals targets you have can be achieved by the marketing campaign you’re about to start.
To streamline that process, here’s a checklist of the things you need to consider before starting a marketing campaign focused on the use of fleet graphics.
Know Your Audience
Understanding your audience is the foundation of every campaign. All your efforts will be useless if you’re advertising to the wrong people. Once you know who your target audience is, every succeeding step in your campaign will come naturally.
In attempting to determine this, ask yourself the following questions:
- What kind of you people are you trying to reach?
- What problems do you aim to solve?
- What’s your ideal customer?
- What’s your niche?
Conduct Market Research
Once you’ve identified your audience, you need to know what they want. The only possible way to do this is to conduct your market research and get feedback from your customers. Knowing their wants, needs, desires, motivations, concerns, and problems is essential to crafting a compelling message!
There are a couple of ways to perform market research, including:
- Focus groups
- Surveys
- Social media listening
- Interviews
- Experiments and field trials
Establish Your Brand’s Identity
If this is your first time advertising, then you must know that establishing your brand’s identity is crucial to the campaign’s success. You need to establish what sets your business apart from the competition.
The following questions might help you when figuring it out:
- What is your expertise?
- Which of your products or services are most profitable?
- What sets you apart from other businesses?
- What do you do better than anyone else?
Set Clear Goals
Every campaign revolves around the goals you set from the beginning. It’s more than just plastering your logo or your company’s slogan on the side of a truck and waiting for people to notice.
It’s possible to have multiple goals, but it’s best to focus on a select few that’s crucial to your growth. Here are some things you can consider when trying to establish this:
- Do you want to generate leads?
- Do you want your audience to change their perception of your business?
- Are there new products to introduce to the market?
- Do you want to retain your existing client base, or are you expanding to new ones?
- Do you want to increase brand awareness?
- Do you want to build trust?
- Do you want to show your social or community responsibility?
Create Your Message
Creating a compelling message is one that targets the audience and focuses on solutions while staying on brand.
A key consideration is establishing the hierarchy of your messages. It’s for your message to get lost with all the design and graphics. Make sure that your message stands out and can be easily understood at a glance!
Execution
The key to your ad’s perfect execution is partnering with an experienced fleet graphics provider with a stellar reputation—like us here at AMX Print. It’s vital that your chosen provider offers full-service vehicle graphics, which covers designing, printing, and installation.
Conclusion
If you’re considering fleet graphics as an advertising medium for your business, you need to follow a few simple steps to make sure your campaign is effective. Maintaining a checklist such as this will make the process go more smoothly for you. Succeeding campaigns will most likely become significantly easier as well!
AMX Print is the leading provider of lithographic printing, graphic design, digital printing services, and web design services. We are based in Epping, Essex and have been serving business owners and individuals since 2003. If you need brochures, fleet graphics, signages, banners, and decals, feel free to contact us today!
