Stationery designs are pretty nifty. Office supplies, business cards, letterheads and more are used to communicate the branding of a specific company. However, it’s easy to fall back and just use a standard plain stationery design to avoid any other troubles. The problem with that is your papers are bland and completely unrecognisable from the rest of the other papers.
It’s essential to create a standout stationery design and make customers and other businesses remember you when they receive something of yours. Knowing the elements of what makes a good stationery design can result in excellent materials that will catch anyone’s eye. Here’s what you should learn:
Construct a Design
Settle for what stationery design you’re focusing on. Each material may require you to do things a little differently or work on a smaller surface when starting a plan. There is inspiration available online or check what’s trending, but the main objective is to create your own standard for your business.
This means incorporating the company’s primary colours and logo, along with corresponding graphic design elements. If you aren’t starting from scratch, just use the pre-existing hues and looks that your company already has.
Understand What to Say
Besides a visual design, you also have to know what information you want to communicate in a specific material. The common things you should include regardless of the material is your company name, address, website and contact details so that individuals will know how they can reach your business. Some people like to include the company slogan and its services.
Know How to Present Info
How you’re going to display your information is equally vital to its contents. Presentation is often subjective, but two rules you’ll want to follow are to prevent grouping too much text together and to be mindful of the sizing. Although flattering, you probably don’t want your logo to be the entire centre of attention in a material. Aim for cohesion.
Utilise the Rule of Thirds
In stationery design, most materials like a letterhead will need you to follow the rule of thirds. One-third of the space should encompass the visual design you constructed, while two-thirds of it should simply be blank. Having white space can help draw initial attention to the top of the paper, but it also gives an avenue for staff or clients to write something.
Decide on a Printing Technique
When you’re done with the finishing touches during the digital designing process, it’s time to print. Printing production can entail many options. Do you want a glossy, matte or semi-matte finish? What kind of paper are you envisioning for your design?
If you have the time, resources and connections, you can also test and invest in letterpress or foil embossing. A unique printing technique can provide people with an exciting and luxurious experience when holding your material. Just keep in mind that you’ll need a commercial printer.
With these tips, you’ll surely create business stationery that will stand out. Small businesses or medium-sized enterprises may be surprised by the amount of recognition they can generate by creating better stationery designs.
Searching for some custom stationery? AMX Print is an independent printing company in Epping, Essex that works with business and helps their material ideas come to life. Get in touch with us today!